Minggu, 19 September 2010

"The Resistance" - Starz Tries A New Release Strategy For The Digital Age

Starz Media is blazing a bit of a new trail with its pending release of the sci-fi thriller, The Resistance.  I think their strategy on this release is an excellent vision for combining digital and traditional media platforms.  (Another really good article on the program and strategy is here.)  However, I'm not sure their particular approach is the best for maximizing revenues.

The program is

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